Early access — free to join

Your winning proposals, turned into
an AI that writes like you

Upload your case studies and past winning proposals. Right Proposals learns your voice, your rates, and what wins — then writes new proposals in your style for Upwork, direct clients, or anywhere you pitch.

✦  You're on the list — we'll be in touch very soon.
How it works

Free waitlist — no credit card. Launching from $14/month for early members.

2 hrs saved per proposal
60 sec brief to PDF
$14/mo early pricing
Any platform or channel
Shopify Plus Migration — £5,500 proposal written in 58 seconds
Upwork Cover Letter — £2,800 React project — won same day
Brand Identity + Web — £6,000 PDF sent same day as discovery call
React App Development — £12,000 scope generated in 61 seconds
LinkedIn Pitch — £1,800/mo retainer — proposal in under a minute
API Integration Project — £7,500 proposal — zero edits needed
Email Follow-up — £4,500 WooCommerce migration — proposal approved
Custom CMS Build — £9,200 proposal in 54 seconds
Shopify Plus Migration — £5,500 proposal written in 58 seconds
Upwork Cover Letter — £2,800 React project — won same day
Brand Identity + Web — £6,000 PDF sent same day as discovery call
React App Development — £12,000 scope generated in 61 seconds
LinkedIn Pitch — £1,800/mo retainer — proposal in under a minute
API Integration Project — £7,500 proposal — zero edits needed
Email Follow-up — £4,500 WooCommerce migration — proposal approved
Custom CMS Build — £9,200 proposal in 54 seconds

You already know how to win.
You just waste hours writing it down.

Freelancers and agencies already have winning proposals sitting in their drive — buried in old client folders. Right Proposals turns those wins into an AI that writes every new proposal in your voice, with your proven results, in 60 seconds.

✗  The old way
2–3 hours per proposal — writing scope, pricing, case studies from scratch every time. For work that may never convert.
📄
Google Docs copy-paste — editing last month's proposal manually. Wrong client name still in paragraph 3 on send.
🤖
Re-explaining yourself to ChatGPT — rates, services, tone, case studies, every single session. Raw text output you then format yourself.
📄
Your best case studies buried — you've written brilliant proposals that won. They're sitting in old folders, never reused.
📊
No memory of what works — which proposal types you win at 70% vs 20%, which platforms convert, which pricing lands. Zero data.
✓  The Right Proposals way
🧠
Your winning proposals become your AI — upload your best past work during setup. Every new proposal writes in your proven style.
60 seconds from brief to PDF — paste the project requirements from any platform. Full scope, timeline, pricing, output in your voice.
📦
Works for every channel — Upwork cover letters, client emails, LinkedIn pitches, formal PDF proposals. Choose the format per proposal.
📈
Manual win/loss tracking — one tap to mark a proposal as won or lost. Build your personal win rate data by platform and project type.
👥
Agency teams, one shared brain — every team member generates proposals in the agency's voice, not their own. Consistency without reviewing every doc.

Why not just use ChatGPT or a proposal tool?

A fair question. Here's the honest answer.

★ Best pick Right Proposals from $14/mo ChatGPT / Claude $0–$20/mo Proposify / PandaDoc $49–$590/mo Google Docs Free
Generation
2-sentence brief → full proposal
Remembers your rates & services Re-explain every session Partial Manual templates
Writes in your voice automatically Partial With long prompts
Scope, timeline & pricing included Partial Raw text only Manual entry Start from scratch
Output & delivery
Branded PDF export One click Manual formatting Partial Export then brand
Time from brief to send-ready <60 seconds ~30 mins Prompt + format ~45 mins Manual entry 2–4 hours
Editable before sending
Intelligence & data
Learns from your winning proposals Upload past wins Partial Context window only
Win rate analytics by project type Partial Basic reporting
Multi-platform output (Upwork, email, PDF) Partial Manual reformatting PDF only
Searchable past proposal library Lost each session Partial Drive search
Pricing
Starting price $14/mo early member $0–$20/mo $49–$590/mo Free
Setup time to first proposal <5 minutes ~30 mins (prompting) ~2 hours 1–2 hours

ChatGPT and Claude are excellent tools. They just weren't built for this specific workflow. Right Proposals was.

Teach it once. Generate winning proposals forever.

Four steps to set it up, then 60 seconds per proposal. No templates. No formatting. Just paste the project and let your proven voice do the work.

1 👤
Set up your profile
Add your skills, services, rates, and tone of voice. One-time setup that becomes the foundation of every proposal.
~5 minutes
2 📚
Upload your winning work
Add case studies and past winning proposals. The AI learns what you do well and the voice that wins you clients.
~10 minutes
3
Paste a brief, get a proposal
Copy the client requirements from Upwork, email, LinkedIn, anywhere. Pick the output format. Full proposal in 60 seconds.
~60 seconds
4 📈
Mark won or lost
One tap after you hear back. Build your win rate data across platforms and project types. Learn what actually works.
~2 seconds

Your voice. Your case studies.
Your winning proposals.

During setup you upload your best past work and winning proposals. When a new brief comes in, Right Proposals matches the right case studies, writes in your proven voice, and outputs a proposal ready for Upwork, email, LinkedIn, or a formal PDF.

Your 2-sentence project brief
That's it. No templates. No forms.
Generate proposal
AI thinking process
📋
Reading project requirements
Parsing client name, scope, budget & deadline from your brief
Waiting
🏢
Loading your brand profile
Your services, hourly rates, tone of voice, standard terms
Waiting
🗂️
Matching relevant case studies
Found 2 Shopify migrations in your portfolio — pulling client problems, solutions & outcomes
Waiting
🔍
Analysing the client's website
Current tech stack, design gaps, growth signals
Waiting
🧠
Understanding client psychology
E-commerce brand at this scale cares most about speed, conversion & brand consistency
Waiting
🛠️
Scoping deliverables & timeline
Cross-referencing your area of expertise with project complexity
Waiting
💰
Setting pricing & payment terms
Your rates applied — 50% upfront, milestone-based balance
Waiting
✍️
Writing the proposal in your voice
Referencing your Luxe Retail case study to build credibility
Waiting
🎨
Applying your brand & exporting PDF
Your logo, colours, cover page — client-ready in one click
Waiting
👁️
Picking output format
PDF for formal pitch — or plain text for Upwork, email, or LinkedIn
Waiting
✓ Case study matched ✓ Scope defined ✓ On-brand PDF ✓ Ready to send
Time elapsed: 0.0s
Proposal output
Waiting for brief...
Generated in 58 seconds — 2 case studies referenced
Shopify Plus Migration & Custom Theme
Prepared for: Luxe Apparel Co. · April 2026 · ↗ Luxe Retail case study referenced
Executive Summary
Scope of Work
Timeline & Milestones
Payment Terms
Ready to send — PDF, Upwork, email, or LinkedIn

Every proposal in one place. Win rates you've never had before.

Every proposal you generate gets saved. Mark it won or lost with one tap. Watch your personal win rate build by project type and platform — data that makes every future proposal sharper.

R
Right Proposals
AB
Good morning, Abhi 👋
Proposals generated
24
▲ 8 this month
Time saved
48h
▲ ~2h per proposal
Win rate
61%
▲ +7% vs last month
Revenue won
£38K
▲ Best month ever
Recent proposals
All Open Won
Client Project Value Platform Status Sent
Luxe Apparel Co. Shopify Plus Migration £5,500 Direct Sent 2h ago
Fresh Roast Co. WooCommerce Redesign £4,200 Upwork Won Yesterday
Peak Creative Brand Identity + Web £6,000 LinkedIn Awaiting 2 days ago
Northgate Law Legal Site Rebuild £3,800 Email Lost 5 days ago
Win rate by project type
Shopify builds
78%
WooCommerce
65%
Branding + Web
52%
Maintenance
41%
Recent activity
New proposal generated for Luxe Apparel Co. in 58 seconds 2h ago
Fresh Roast Co. marked as won — £4,200 Yesterday
New case study added: Shopify migration for fashion brand 3 days ago
Win rate passed 60% threshold for Shopify builds 5 days ago

Everything a winning proposal needs. Nothing it doesn't.

🧠
Your voice, captured
Upload your past winning proposals during setup. The AI learns what you do well and writes every new proposal in your proven style.
60 seconds per proposal
Paste the client requirements. Pick an output format. Full scope, timeline, pricing generated in under a minute.
📚
Case study matching
AI automatically references your most relevant past work in every new proposal. Your proven results, working for you forever.
📦
Any channel, any format
Upwork cover letter, client email, LinkedIn pitch, formal PDF. Pick the format per proposal. One tool for every channel.
📈
Win rate analytics
Mark proposals won or lost as you hear back. See which project types convert at 70% vs 20%. Platform-level win rate data.
👥
Team-ready for agencies
Add team members with their own logins. Every proposal written in the agency's shared voice, not each individual's style. Owners see everything.
Early members — free to join

Early members launch at just $14/month

We're keeping launch pricing deliberately low while we prove Right Proposals works for you. Join the waitlist now and lock in $14/month when we launch. Price will increase as we grow — early members keep their rate forever.

  • Full access from day one of launch
  • $14/month locked forever — early member rate
  • Direct line to the founder — your feedback shapes the product
  • Cancel anytime — no credit card needed to join the waitlist
Early member pricing
$14 / month
Price increases as we scale
Upload 5 case studies + past winning proposals
Generate up to 20 proposals per month
Any output format — PDF, Upwork, email, LinkedIn
Manual win/loss tracking + analytics
$14/month locked forever for early members
✦  You're on the list — we'll reach out with next steps shortly.

No credit card needed now. We'll contact you before charging anything.

“I built this because I spent years writing proposals manually — for Shopify Plus builds, WooCommerce migrations, API integrations. I know exactly what a winning proposal needs. And I know exactly how much time most of us waste writing them.”

Abhi  ·  Founder, Right Proposals  ·  12 years in web development

Everything you need to know

We're targeting a launch within the next 6–8 weeks. Early members on the waitlist will be first to get access and will receive a personal email from us the day we go live. You won't need to check back or follow up.

No catch. We're keeping early pricing low for one reason — we want you to prove Right Proposals works for you before paying premium rates. Our goal is to earn your trust with real results. Once we have user proof that it helps freelancers and agencies win more work, pricing will increase for new customers. Early members lock in $14/month forever — as long as you stay subscribed.

You can — but you will waste 20–30 minutes on every proposal. ChatGPT and Claude have no persistent memory of your business, no place to store case studies across sessions, and no win rate data. Every session you re-explain your services, rates, tone, and terms — then get back raw text you still have to format and export. Right Proposals uploads your winning past proposals during setup, learns your voice permanently, matches the right case studies automatically, generates in under 60 seconds, and tracks which types you win most often. That's the difference between a general AI and a purpose-built tool.

Yes — both. Freelancers get single-user access with their own voice and case studies. Agencies get team access — every member generates in the agency's shared voice, with the agency's case studies. Owners see every proposal the team sends. Whether you're a solo consultant on Upwork or a 5-person Shopify agency, Right Proposals adapts to how you work.

Right Proposals generates output for any channel you pitch through — Upwork cover letters, Toptal proposals, LinkedIn DMs, email replies, formal branded PDFs, Fiverr briefs, and direct client communication. Pick the output format per proposal. The AI adjusts tone and length accordingly — a 150-word Upwork pitch is different from a 4-page PDF, and Right Proposals knows the difference.

No credit card needed. Submitting your email reserves your spot and keeps you informed. We'll reach out closer to launch with details on how to activate your account at the $14/month early member rate. You only pay when you're ready.

Cancel anytime, no questions asked. We're not interested in holding anyone's money hostage — if Right Proposals isn't actively helping you win more work, we'd rather you leave than feel stuck.